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Behind the Bank
Project type
Branding, Marketing Communication, Graphic Design, Animation
Date
April 2024
"Behind the Bank" is a campaign designed for the D&AD 2024 - HSBC brief .
This project was awarded the "Wood Pencil".
China has limitless potential in the future for digital marketing and e-commerce globally. HSBC can help Chinese business realize their strength in the international network, and connect to the global market.
To promote the true power of HSBC’s international network in the Chinese market, we designed a promotional campaign “Behind the Bank”.
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